Social & Behavior Change

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IBTCI assists its clients with formative research about social norms and behaviors to best identify how project design, targeting and implementation can be improved to reach a wider audience and scale significant development and change.  Our research has spanned from understanding behavior change in response to disease outbreaks to connecting to electrical grids.  We have studied the effectiveness of hygiene communications through mass media, and the use of ICT tools to channel climate-resilient farming methods to smallholder farmers.  This helps implementers and donors better allocate funding resources.  Applying formative field research, including household surveys, to understanding knowledge, attitudes and practices of populations improves program design in health, education, infrastructure, energy and other sectors.  IBTCI understands that preventing misinformation and a lack of public awareness is equally important to a project’s implementation as its performance.

Capabilities in

Social & Behavior Change

  • Social Marketing

  • SBCC

  • Formative Evaluations of Attitudes and Behavior

  • Cross-Sector Lessons

Social Marketing

Related to our other SBC work is the sub-field of social marketing which draw on private sector practices for application in international assistance and social programming. Social marketing has been successful in many large campaigns that have saved millions of lives.


IBTCI’s insights inform the design and adapting of interventions that involve awareness, communication and information, particularly critical for pandemic control and public health interventions.

Formative Evaluations of Attitudes and Behavior

IBTCI has developed a range of tools, including “doer-non-doer” surveys and analyses in formative evaluations to understand the adoption of new opportunities (infrastructure, education, electrical grids, roads) by communities and what are the barriers to usage.

Cross-Sector Lessons

Our insight is in the value of SBC frameworks for solving problems in a range of technical sectors, not only health where it has been mostly used in hygiene, infectious disease control, and health-seeking behavior. The same tools can have comparable benefits in economic development, basic education, disaster risk mitigation, smallholder agriculture and other sectors.