Social & Behavior Change

IBTCI assists its clients with formative research about social norms and behaviors to best identify how project design, targeting and implementation can be improved to reach a wider audience and scale significant development and change.  Our research has spanned from understanding behavior change in response to disease outbreaks to connecting to electrical grids.  We have studied the effectiveness of hygiene communications through mass media, and the use of ICT tools to channel climate-resilient farming methods to smallholder farmers.  This helps implementers and donors better allocate funding resources.  Applying formative field research, including household surveys, to understanding knowledge, attitudes and practices of populations improves program design in health, education, infrastructure, energy and other sectors.  IBTCI understands that preventing misinformation and a lack of public awareness is equally important to a project’s implementation as its performance.