IBTCI has been awarded a contract from the Millennium Challenge Corporation (MCC) to implement a Social and Behavior Change Communication (SBCC) project, named SBCC Forward. This project will: i) identify priority behaviors and potential solution pathways for MCC and its partner countries to consider in designing new interventions, ii) conduct due diligence and iterative technical assistance and evaluation during implementation of pilot SBCC programs, and iii) build capacity and ownership of SBCC within MCC.
Work Stream 1: Partner Country Focus
SBCC Forward will support MCC’s Human and Community Development (HCD) Practice Group to undertake research in selected partner countries to identify a small number of priority behaviors and potential solution pathways that are critical to change to ensure project success and sustainability. Formative research will be conducted in Sri Lanka (Transport and Land Tenure sectors), Morocco (Education sector), Senegal (Energy sector), Cote d’Ivoire (Education sector) and potentially others as needs and interest arise. MCC and its partner countries will then consider the findings and recommendations from these studies when designing interventions targeting these priority behaviors and/or integrating SBCC components into existing interventions. IBTCI will conduct due diligence on these proposed intervention designs and provide iterative technical assistance and process evaluations during implementation.
Work Stream 2: Internal MCC Focus
SBCC Forward will also work with MCC to promote understanding among project participants in MCC’s headquarters, compact and threshold programs of the importance of changing critical behaviors, and the work that will be undertaken to understand, prioritize, recommend, conduct due diligence, and evaluate SBC interventions. IBTCI will build internal SBC capacity and ownership at MCC, integrate SBC work into existing compact and threshold development and implementation processes, and create processes and indicators to foster accountability of MCC and partner countries.
IBTCI is working closely with subcontractor, FHI 360, to develop a doer/non-doer analysis model to inform these tasks. The doer/non-doer model identifies determinants between groups who are practicing the critical behavior, and groups who are not.