Developing MCC-Specific Approach to Social and Behavior Change Communication in Multiple Sectors
Work Stream 1
SBCC Forward will support MCC’s Human and Community Development (HCD) Practice Group to undertake research in partner countries to identify a small number of priority behaviors and potential solution pathways that are critical to change to ensure project success and sustainability. Formative research will be conducted in Sri Lanka (mass transport and land titling), Morocco (secondary education), Senegal (rural electrification), Cote d’Ivoire (education), East Timor (nutrition), and potentially others as needs and interest arise. MCC and its partner country teams will consider the findings and recommendations when designing interventions targeting these priority behaviors. IBTCI will conduct due diligence on these proposed intervention designs and then provide iterative technical assistance and performance evaluation during implementation.
IBTCI will work closely with subcontractor, FHI 360, to develop a doer/non-doer analysis model to inform these tasks.
Work Stream 2
SBCC Forward will also work with MCC to promote understanding of the importance of changing critical behaviors among project participants in MCC’s headquarters, compact and threshold programs, and the work that will be undertaken to understand, prioritize, recommend, conduct due diligence, and evaluate SBC interventions. IBTCI and FHI 360 will build internal SBC capacity and ownership at MCC, integrate SBC work into existing compact and threshold development and implementation processes, and create processes and indicators to foster accountability of MCC and partner countries.
Expected Activity Results:
Promote the integration of changing critical behaviors into MCC’s standard policies and processes for program development and cost-benefit analysis.
The Social and Behavior Change Communication (SBCC) contract (“SBCC Forward”) will: i) identify priority behaviors and potential solution pathways for the Millennium Challenge Corporation (MCC) and its partner countries to consider in designing new interventions, ii) conduct due diligence on proposed designs, iii) provide iterative technical assistance and evaluation during implementation of pilot SBCC programs, and iii) build capacity and ownership of SBCC within MCC.
Morocco, Senegal, Sri Lanka, Cote d’Ivoire, East Timor, and other countries as assigned